Results from both studies held when controlling for disordered gambling symptomatology. In study 2 ( N = 208), players who were told a casino was to reward responsible gambling tool use expressed a greater willingness to use the tools, which increased attitudinal loyalty (compared to a control condition). In study 1 ( N = 242), casino loyalty program members who reported willingness to use responsible gambling tools if rewarded expressed greater attitudinal loyalty.
In two studies, we assessed whether incentivizing players to use responsible gambling tools (by way of loyalty program points) will increase both willingness to use the tools and attitudinal loyalty (i.e., identification and satisfaction with the casino). Although responsible gambling tools help to minimize gambling-related harms, operators have had difficulty motivating players to use such tools.
